News about the advertising industry.

Updates about advertising and marketing from techniques to technology - stay up to date here!

May 1, 2015

Top Content Management Website Technologies for May, 2015

RLS Group monitors the top content management website technology every month. Here are the listings for May of 2015.   WordPress websites still lead the […]
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April 19, 2015

Mobile-friendly websites NOW!

Google Mobilegeddon: Will Your Website Disappear on April 21? March 26, 2015 by Chris Middings The month of April is full of important deadlines. The […]
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December 15, 2014

How to Build a Successful Website

To reach your prospects, a website has to be designed to perform many functions. With more people using mobile devices to access the Internet, a […]
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December 11, 2014

Search Engine Optimization or Pay Per Click?

SEO VS PPC Comparison What Should You Choose for Marketing Campaign of Your Site? Posted by Helga Moreno We are sure that every website owner […]
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July 7, 2014
Social Media

Social Media Strategy

  Social media performed without a solid marketing strategy rarely produces measurable results. RLS Group will create a social media strategy that will leverage the […]
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May 22, 2014

Retail Marketing

Next time you’re at the grocery store make note of how retail marketing is using psychology to market breakfast cereals to children. Children’s cereal boxes […]
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January 31, 2014

Brand Identity

From big companies to non-profits to products, creating a brand is a delicate, often time-consuming process.
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January 31, 2014

Direct Mail

Starting the New Year off right — from our own personal goals to planning for your client — we think about it every January don’t […]
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January 31, 2014

Smart marketing for smartphones— why mobile marketing matters

Mobile is becoming one of the most important channels in the marketer’s arsenal, not only because of the opportunities that exist today but also because of its expected potential over the next few years with the widespread adoption of smartphones.
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