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Google Mobilegeddon: Will Your Website Disappear on April 21?

March 26, 2015 by Chris Middings

The month of April is full of important deadlines. The 15th is Tax Day. And a week later, there’s Mobilegeddon. On April 21st, if your website is not designed to be responsive, Google is shutting down your mobile organic traffic.

Google’s Panda and Penguin updates had far-reaching effects, but pale in comparison to the potential loss of not having optimized your website for mobile. After April 21st, your desktop SEO will have nothing to do with your mobile SEO. Google is creating completely separate mobile and desktop indexes.

If your website doesn’t meet Google’s criteria for mobile, expect zero organic mobile traffic from them going forward. To see this impact with your own data, go here. Consumers are interacting with your website via their mobile device up to 64% of the time. So, as upsetting as it seems to some, industry insiders consider this update long overdue as it should have been in lockstep with consumer behavior all along. Hopefully, you and your website will survive Mobilegeddon, but be prepared to continue your optimization. Next on Google’s list is likely site speed. Stay ahead of the curve and view your results here. Lightweight mobile-responsive websites are the future.