Digital marketing is the use of digital technologies to promote products or brands. It encompasses a range of practices from email, display and search advertising, social media, and content marketing on your website. The goal is always to be able to connect with prospects in a relevant way that will persuade them to take action (e.g., buy something).
Digital marketing can be delivered as an integrated package or in pieces using different techniques; it’s up to you which option works best for your business goals and budget. A recent study found that although most marketers are aware of at least one form of digital marketing, only 10% actually employ it — meaning there’s still tremendous opportunity for growth if you know what you should do!
In this article, we’ll discuss the different types of digital marketing and how they can work together to help your business gain more visibility, leads, and sales. Let’s get started!
When it comes to digital marketing, you need to think in terms of strategy, tactics, and tools. Strategy refers to a high-level plan for using digital channels as part of your overall marketing campaign; where do you want to go as a business? What are the big goals for each channel?
Tactics refer to specific actions on different platforms that support the strategy (e.g., social media posts), while tools are the services or apps used in order to execute these tactics (e.g., a social media management platform). A successful digital marketing strategy requires you to ask yourself and answer questions such as:
How can I reach my target audience?
What should I say on my channel?
How often do I need to post or update these channels?
If you’re not found online, it doesn’t matter how much traffic your website receives or what other channels you employ; no one will know you exist! That’s why search engine optimization (SEO) is the most important aspect of any digital marketing campaign. A recent report by BrightEdge noted that three out of five consumers use a search engine at least once a day and spend an average of 17 days researching before making a purchase decision. When people can find your company easily on Google, Yahoo or Bing, they’re more likely to buy from you rather than someone else.
Social media is one of the most popular types of digital marketing today, with Facebook currently boasting 1.57 billion users — that’s roughly 50% of the world’s population! With so many people sharing photos, articles, and videos on Facebook alone, it’s a great way to gain visibility as long as you know how to do it right.
One of the most popular ways to use digital marketing today is through video content — from product demos and explainers for your website to video blogs (vlogging) or even live streaming.
Videos are incredibly powerful because they capture people’s attention quickly and create a deeper connection with your audience. For example, eMarketer reports that marketers who use videos grow revenue at nearly three times the rate of those who don’t.
This is because videos allow you to deliver your message in a creative, engaging way that’s also memorable. So whether it’s through video blogging or short videos on YouTube or Facebook, video is one of those types of digital marketing that will really help build trust with your audience and get them engaged with what you have to say.
Are you running an online business? Get found by more customers by getting listed across Google Maps, Yelp, Foursquare, Angie’s List, and other local directories. Not only can online business listings increase the number of calls and emails your company receives from potential clients, but they can also influence their purchasing decisions as well!
At the end of the day, you want to see an increase in your conversion rate — that’s why many companies use website marketing. The idea is simple: update or create a new website that will help convert more prospects into paying customers. This may involve catching their attention with compelling content or existing blog posts, offering them something for free (such as a white paper), and encouraging them to opt-in to your email list so you can continue communicating with them over time.