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Infographics are graphic visual representations of data designed to present complex information in a clear and easily-understood way. Dynamic infographics go one step further and allow the user to specify more detail in the infographic.

This infographic ranks the 150 best cities to start a small business for 2015.

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Credit Wallethub

Infographics are a great way to get your message across quickly and efficiently. A picture really is worth a thousand words, so it makes sense to use data and visuals rather than just text in your marketing.

Here are some tips for creating infographics that will resonate with your audience:

Focus on something about which people care deeply. If you have a very specialized product or service, you can create interesting statistics to show off what makes it special. Showcase your company’s specific offerings, and the data will be relevant.

The Importance of Data Conversion

Data conversion is important when putting together your infographic. You should aim to list all of the facts and figures in an organized way that makes sense. It’s important to put them in a logical order so that people know what it is you’re trying to say with statistics. Take into account which topics are most likely to appeal to your target audience, and speak directly to them using numbers in an interesting way. Use attractive fonts and colors – consider using images for added flare [this would show best if there was a representative picture].

When you’re putting together your infographic, ask yourself this question: What’s the takeaway? What do I want people to remember about what they’ve seen?

Learn as much about infographics as possible before creating one yourself. No matter how much experience you have with design software, make sure you stay up to date on all the latest trends. It is also important that you have an idea of what goes into making graphics, such as how people like to view data in different ways.

You will need a powerful computer and software to create infographics if you are doing it yourself. Optimize your design for maximum legibility and clarity. And use the right tools: graph paper, pencils or markers will not get the job done.

Making Infographics Easy to Read

Make sure that the infographics you create are easily readable. The most important thing is to make sure the message can be understood.  If possible, test your graphics out on a few people before sending them out to a mass audience. You want to know if there will be any problems with comprehension, or whether the information is being presented in an attractive and effective way.

Find other places where you can share the infographic after it’s complete. Send it out through social media, use online forums to post links, and incorporate links into appropriate blogs or websites. You want as many people as possible to see it!

Don’t forget to include a call to action at the bottom. Tell people what you want them to do next, whether it is calling your business or signing up for a newsletter. Whatever you decide to say, make sure that it’s clear and concise so that they will respond accordingly.

It’s worth stating once again that you should always stay up to date on current graphic trends and software programs. Every year, new updates are released that can make your infographic look dated. While this is usually true with everything else in marketing, data visualizations tend to be less forgiving when it comes to style. Keep these tips in mind and create infographics that really stand out from the crowd!