Branding and Brand Strategy

Branding is one of the most important aspects of any business- large or small, retail or B2B. An effective brand strategy differentiates you from other companies in increasingly competitive markets. Need a branding overhaul or analysis? Let RLS Group help define and refine your brand!

June 19, 2017
Branding - RLS Group advertising and marketing agency Florida

Mr. Peanut and Planters – Branding Evolution

Contributing author: HEATHER TAYLOR Branding Evolution: Mr. Peanut Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That’s the full name for Mr. Peanut, by […]
May 22, 2014

Retail Marketing

Next time you’re at the grocery store make note of how retail marketing is using psychology to market breakfast cereals to children. Children’s cereal boxes […]
January 31, 2014


From big companies to non-profits to products, creating a brand is a delicate, often time-consuming process.