Branding and Brand Strategy

Branding is one of the most important aspects of any business- large or small, retail or B2B. An effective brand strategy differentiates you from other companies in increasingly competitive markets. Need a branding overhaul or analysis? Let RLS Group help define and refine your brand!

January 31, 2014

Brand Identity

From big companies to non-profits to products, creating a brand is a delicate, often time-consuming process.
May 22, 2014

Retail Marketing

Next time you’re at the grocery store make note of how retail marketing is using psychology to market breakfast cereals to children. Children’s cereal boxes […]
June 19, 2017

Mr. Peanut and Planters – Branding Evolution

Contributing author: HEATHER TAYLOR Branding Evolution: Mr. Peanut Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That’s the full name for Mr. Peanut, by […]