Building a successful website is one part art and four parts science. Websites today are expected to perform many roles- from being your company’s frontline brand ambassador to functioning as a coded indexing tool for search engines to see, utilizing the latest search engine optimization.
Understanding and utilizing social media successfully can be overwhelming, but it presents a powerful opportunity to develop your brand. Social media is the best opportunity to develop your online and offline brand. It also serves as a valuable feedback tool to gauge your customer’s impressions of you. The web is a valuable tool to develop relationships, not only with your end users, but with resources to help you find solutions to problems, sourcing talent, researching potential clients and zeroing-in on prospects.
Mobile is becoming one of the most important channels in the marketer’s arsenal, not only because of the opportunities that exist today but also because of its expected potential over the next few years with the widespread adoption of smartphones.