RLS Group monitors the top content management website technology every month.
Here are the listings for May of 2015.
The internet has become the primary source of information, products, and services for many people. As such, business owners are looking for ways to make their presence felt on the web. One way to do this is through SEO (search engine optimization). However, several other methods can be equally productive in building a business online.
One of these strategies is using your own website as a content management system (CMS). This simplifies how you create, edit and manage all the pertinent information about your products or services. Content management software allows you to do all of this without having to rely on someone else’s platform or equipment to host your site nor needing special coding skills.
1. You have complete control over your website
With a CMS-driven site, you alone can determine how to make changes in the content or design of your site without having to rely on others for help. This freedom enables you to focus on what matters most: your business and its performance.
2. You don’t need much technical expertise
The majority of content management systems today are very simple to use even if you do not possess extensive knowledge about computers or internet technology. Most content management systems employ point-and-click tools that require little time and effort from their users except when it comes to integrating images, photos, and videos which can be a bit complicated at times depending on the device being used. There is also a growing number of business owners who are using free templates and designs for their sites.
3. You can save time and money
Using a CMS-driven website allows you to save time and money so you can focus more of your resources on business expansion and ensuring positive customer relations. With the necessary tools at your disposal, you will not have to worry about hiring an IT specialist or paying someone else’s fees just to do some changes to the design or content of your site.
4: It gives you better control over how people view your information
Most users of online search engines like Google look for specific information that is relevant to what they need at a particular moment in time. This means that if your company does not offer such products or services, then it has a slim chance of being noticed by potential customers.
However, having your own website allows you to cater specifically to the needs and preferences of your target market. You can make changes in how people view or read your site without having to rely on others who might not understand your business as well as you do. With a content management website, it is easier for you to improve search engine ranking and consequently boost traffic to your site.
5: It gives you improved opportunities for interaction with consumers
A CMS-driven website provides an excellent platform for communication and interaction between businesses and their clients and prospects. This not only strengthens relationships but cultivates trust through consistent collaboration and problem-solving. Consumers don’t just see you as another company or organization looking out for their best interests; they see you as a partner who is willing to go the extra mile for them.
An effective content management website plays an important role in facilitating the continuous growth and development of your business.
It allows you to view things from a different perspective and make necessary changes that will support the attainment of your strategic and long-term goals and objectives.
Always keep in mind that updating information on your site should not be limited just to introducing new products or services. You also need it to share the latest news about your company, industry developments, market trends, and other relevant information that can help build trust among consumers.
WordPress websites still lead the pack! RLS Group builds websites for all types of businesses using WordPress. As of April 21, 2015 it’s important to upgrade your site to a responsive website design.