Google AdWords Adds New Features Matt Southern Digital Advertising “Similar Audiences” – target prospects that have searched for the same things as your customers. Google […]
What is Influencer Marketing? Influencer marketing is getting your product or service in front of the person who can influence people to buy it. This […]
RLS Group has been listed in Agency Compile– a directory of marketing firms and a source of information for marketers looking for an marketing agency. Agency […]
Marketing Communications Speak in One Brand Voice No matter which marketing channels you are using, the branding message should be cohesive and constant. A consistent brand […]
Email Marketing Email marketing is growing in its use as an effective marketing tool. Direct marketing through email is much more cost effective than snail-mail, […]
With today’s fast-paced business environment, it’s more important than ever to constantly develop new markets and new products. Changing technology and consumer demand requires companies to update […]
Social Media Marketing- “You’ve got to pay to play.” As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding […]
Infographics are graphic visual representations of data designed to present complex information in a clear and easily-understood way. Dynamic infographics go one step further and […]