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News about the advertising industry.
Updates about advertising and marketing from techniques to technology - stay up to date here!
May 3, 2017
Google AdWords Adds New Features Matt Southern Digital Advertising “Similar Audiences” – target prospects that have searched for the same things as your customers. Google […]
December 13, 2016
What is Influencer Marketing? Influencer marketing is getting your product or service in front of the person who can influence people to buy it. This […]
October 27, 2016
RLS Group has been listed in Agency Compile– a directory of marketing firms and a source of information for marketers looking for an marketing agency. Agency […]
May 4, 2016
Email Marketing Email marketing is growing in its use as an effective marketing tool. Direct marketing through email is much more cost effective than snail-mail, […]
February 1, 2016
With today’s fast-paced business environment, it’s more important than ever to constantly develop new markets and new products. Changing technology and consumer demand requires companies to update […]
January 22, 2016
Social Media Marketing- “You’ve got to pay to play.” As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding […]
June 10, 2015
Do you want to know the best time to send out your email campaign? Here are the latest email marketing stats for May, 2015
May 7, 2015
Infographics are graphic visual representations of data designed to present complex information in a clear and easily-understood way. Dynamic infographics go one step further and […]