How are your customers and prospects finding you online? Does your online presence involve digital marketing tools like banner advertising, display ads, social media, content marketing, and search engine optimization? All of these online marketing channels are important to implement for customers to find you through an online search.
Businesses need to increase their visibility online and reach new customers with online marketing.
Banner advertising is a form of online marketing where businesses can display ads on websites. These ads are typically in the form of a banner or a small box and are typically targeted to a specific audience. Banner ads are effective at reaching a large audience quickly, and businesses can tailor the ads to their target audience.
Some important competitive advantages of using banner ads in your online marketing strategy include:
Display advertising is an effective digital marketing strategy for targeting a specific audience, and businesses can tailor the ads to their needs. Additionally, businesses can use retargeting in display ads to target individuals who have visited their websites before. Retargeting ads generally show up as banner advertisements or text ads on websites that the individual visits. These ads may be for the same product or service that was viewed on the business's website, or for a similar product or service.
It is important to note that retargeting is not limited to online advertisements. Businesses can also use retargeting to target individuals through other channels, such as email, phone calls, or postal mail.
Social media can be harnessed in online business marketing to reach a vast audience with minimal costs. businesses can create and share engaging content, such as videos and articles, on social media platforms to target their desired audience. Additionally, social media platforms allow businesses to interact with their customers and followers in real-time, which can create a more personal connection.
Some social media platforms, such as Facebook and Twitter, also allow businesses to target their ads to a specific audience. This kind of online marketing allows businesses to focus their advertising dollars on the consumers who are most likely to be interested in their products or services.
Content marketing is the creation and distribution of valuable content, such as blog posts, infographics, and videos, to attract and retain the desired audience. Businesses can use content marketing to educate their target audience about their products or services and to build trust and credibility. Content marketing is a long-term strategy, and businesses should expect to see returns on their investment over time.
There are many benefits to content marketing, including:
Content marketing is a great way to increase website traffic and leads. It can improve customer loyalty and satisfaction. Your business can potentially increase brand awareness and reach, generating a higher ROI than traditional marketing methods. It is also a great way to stand out from the competition.
Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results. businesses can improve their SEO by optimizing their website content, including their title tags and meta descriptions, and by building backlinks to their website. SEO can be a long-term strategy, and with this online marketing method, businesses should expect to see results over time.
Do an online search for your own business and make sure that you are showing up in the proper search results listings. Make sure your information is correct. If your business isn't showing up in searches or your listing is not on the first few results pages, it's time to start a Search Engine Optimization program. Banner ads and social media are also ways to improve your online presence.
How are you building and maintaining relationships with your customers? In terms of online marketing, a company newsletter or monthly email alerting customers and prospects of upcoming sales and events is a great way to foster loyalty and maintain communication. Offer customers an incentive to join your email list. A discount coupon comes in handy for encouraging customers to join your email list and to share their awesome experience doing business with you on their social media pages.
Case studies and testimonials are great pieces of content that can help persuade potential customers to do business with you. Case studies show how you were able to help a previous customer solve a problem, while testimonials are written statements from happy customers that sing your praises. Both case studies and testimonials can be placed on your website, as well as shared on social media.
Blog posts are a great way to show off your company’s expertise and connect with potential and current customers. They can also help to improve your website’s search engine ranking. Share blog posts on your website, as well as on social media, and make sure to include Calls to Action (CTAs) to encourage readers to take further action, such as signing up for your email list or requesting a consultation.
Consider sending a thank you email to your customers. Saying thank you to your customers is a great way to show your appreciation for their business. You can also include a special offer, such as a discount code, in your thank you email. This will encourage customers to keep doing business with you and to tell their friends about your company.
Are you making sure customers will come back and do business with you? Engaging regularly with customers and clients through email, social media and promotions is just good business. Organize a special event, run a promotion and put it on your Facebook page, and offer a special deal for your best customers. These online loyalty programs will go a long way to promote repeat and new business.
All businesses should encourage clients to review their experience with them online. Positive reviews help to bring in new customers, and negative reviews can provide valuable feedback that can help you improve your business. Make sure to have a system in place for responding to reviews, both good and bad.
Offering a subscription service is a great way to retain customers. This could be something like a monthly mailing list, where customers receive a special deal or discount for being a subscriber. You could also offer a loyalty program that rewards subscribers with special perks or discounts.
Once these online marketing methods are implemented, the last step is the measurement of your efforts. Make sure all online marketing channels are tracked and full reporting is maintained for each channel. Look at metrics like the number of social media shares, email opens, click-throughs, online form submittals, and website traffic activity.
Also important is how many people respond to the different online offers and which ones are the most successful. This is where the right online marketing agency can help. At RLS Group, we call this process the "launch and learn" process and we continually monitor and adjust online marketing and advertising efforts according to the successes of each channel.
We hope this guide has been helpful to you. Please feel free to forward and share it with other business owners. Also, let us know how we can help you create your online presence to ensure your online marketing success.