Contributing author: HEATHER TAYLOR Branding Evolution: Mr. Peanut Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That’s the full name for Mr. Peanut, by the way, and while most fans of the Planters branding icon may be unfamiliar with his formal name, his unforgettable fashion sense is what sets him apart from all the other nuts in the crowd. In a nutshell, his wardrobe staples include a top hat, cane, monocle, gloves, and spats, all of which have been present in his character advertising since the early 1900s. Over the decades, seemingly the biggest alterations have been made to his shell with only minor tune-ups necessary for his accompanying accessories. In honor of National Peanut Month, let’s take a stroll down memory lane with this charming gent and reminisce over his greatest style hits. In 1916, Planters held a contest seeking original designs for their first brand icon. Antonio Gentile, a 14-year-old schoolboy in Suffolk, VA, was named the winner with his rough sketch of a peanut. A commercial artist at ad agency J. Walter Thompson helped polish up the image by adding in a top hat, signature monocle, and a cane. Two years later, Mr. Peanut would make a […]
Google AdWords Adds New Features Matt Southern Digital Advertising “Similar Audiences” – target prospects that have searched for the same things as your customers. Google has announced Similar Audiences are rolling out for Search and Shopping digital advertising campaigns in AdWords. Similar audiences gives advertisers the ability to target customers based on whether or not they’ve searched for the same things as previous site visitors. ”Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer travelers. The people in your “Recent Converters” list might be searching for things like ‘flights to Maui,’ ‘scuba classes,’ and ‘flip-flop sandals.’ Powered by Google’s machine learning, similar audiences uses these search trends to help you find people who are looking for the same things as your existing customers, even if they’re not on your remarketing lists.” Remarketing lists for search ads (RLSA) featuring similar audiences are then created and automatically updated. Remarketing lists are eligible for expansion through similar audiences when certain requirements are met. These include having at least 1000 cookies, and enough recent visitors with similar search histories. “Customer Match” – use your email list to target new business In addition to announcing Similar Audiences for […]
Written by: Nayomi Chibana 16 Website Design Trends to Watch Out for in 2017 Mastering the art of design Staying up to speed with the latest website design trends can mean the difference between an “okay” site and one that makes visitors want to drop everything they’re doing and give you their undivided attention. Even in a hyper-connected world, the latter is still possible. By focusing on improving user experience, down to the smallest details, you can vastly increase engagement and conversion rates. In this post, we take a look at some of the web design trends that originated in 2015 and 2016 and will continue to dominate the online world, as well as venture to make a few predictions of possible hot, new trends that will emerge in the coming months. With the start of the new year, now’s a perfect time to think about ways to give your company or personal website an extreme makeover, so let’s get inspired! RELATED: 50 Gorgeous Website Color Schemes 1 Micro-Animations and Micro-Interactions The Cool Club You might not have noticed it, but the way you experience a website is defined by dozens of “micro-interactions.” When you go to Facebook, for example, one of […]
What is Influencer Marketing? Influencer marketing is getting your product or service in front of the person who can influence people to buy it. This market influence is attributed to the person’s popularity, expertise, reputation and number of followers they have on social media. Marketing a product or service to an audience of influencers is similar to word-of-mouth advertising but it doesn’t rely on that person of influence to actually endorse the product formally. Actors, musicians and sports figures are often used to market products because they are highly respected and highly visible. Bloggers have risen to the ranks of the most important influencers because they are seen as authentic and real, and they have very loyal followers. A blogger endorsement beats traditional advertising channels because of the honesty factor. The blogger is reporting an unbiased, positive experience with a product or service. Blogger posts are also viewed with less skepticism and cynicism as advertisements with their managed and cultivated messaging. Companies must give influencers respect and need to establish open and organic relationships for the influencer to endorse a product. These relationships often include giving the influencer access to a sneak peek at a new product, or inviting the influencer to […]
RLS Group has been listed in Agency Compile– a directory of marketing firms and a source of information for marketers looking for an marketing agency. Agency Compile is a website for marketers looking to stay current on the agency landscape and a place for agencies to share their latest creative, clients, news and more. For all of your advertising and marketing needs, including public relations, website design, video production, and branding, call RLS Group at 904-342-6479.
RLS Group is proud to be named to the list of Jacksonville’s top ad agencies. Being recognized as a top ad agency is a great honor for us! The list, maintained by AgencyList, is a carefully curated list of the top advertising, design and marketing agencies in Jacksonville and surrounding areas. For all of your advertising and marketing needs, including public relations, website design, video production, and branding, call RLS Group at 904-342-6479.
Email marketing has to be mobile-friendly to be effective as mobile access to the web and email has surpassed desktop. Embrace the Age of Mobile In a recent user study performed by Litmus, the majority of email opens happen on mobile devices. Email marketers have now adopted mobile-friendly formats for email design. Since last April’s decision by Google to penalize non mobile-friendly websites, brands have migrated to responsive websites. As mobile-friendly web content has become the norm, the consumer is now expecting to view content on mobile platforms as well as desktop. Any brand that doesn’t provide compelling user experiences on both risks alienating their prospects and customers. Is your marketing communications mobile-friendly? Call RLS Group at 904.342.6479 for mobile-friendly email design.
WordPress Website Market Share Grows Again In August, WordPress websites gained a .2% market share of content management systems last month – a 599.6% market share. WordPress websites are feature-packed and can be easily optimized for search engine optimization. Call RLS Group advertising agency for WordPress website design at 904-342-6479.