It takes a big idea to attract the attention of consumers and get them to buy your product.
Public relations, properly executed, can communicate that big idea into increased public awareness about your product, service or cause.
RLS Group provides public relations services for a wide variety of clients and use our years of expertise to present your brand in a favorable public image.
We will develop communications and public relations campaigns that are consistent with your organization's objectives. Key to these public relations campaigns are developing policies and procedures for distributing information to employees, media, governmental agencies, and other influencers.
Our services include writing press releases for publishing in local, regional and national magazines, newspapers, and digital channels as well as scheduling company spokesperson appearances on local, regional and national television networks. RLS Group maintains close professional relationships with television news anchors and reporters.
- Press Release Copywriting
- News/Commentary Television Appearances
- Media Relations
- Public Relations Campaign Development
- Public Speaking Training and Preparation
- Media Buying
Press Release Copywriting
Press release creation, copywriting, and syndication is important processes in public relations. Hiring an expert agency can help your business' press releases get noticed in the media and the industry. Press releases communicate your company's products, services, and news to a wider audience. It can draw the right crowds to your company. It can promote your business and services. With regular press releases, you may be able to get more clients and build your company's brand and reputation.
News/Commentary Television Appearances
News and television appearances can enhance your brand's reputation and image. They are also proven methods of reaching a large audience with your message. Not only are journalists always prepared with their notepads, but they will also likely have their questions ready for you--even if they don't know it yet.
The key is to mix it up and be able to carry the attention of the public with various methods of communication. This means not getting too tied down to one angle and not ignoring one medium. You can always expand your PR plan into other forms of communication such as television appearances and media relations.
Media relations is not just a better way to get the word out, it is one of the most effective ways to get your business noticed. There are many different types of PR strategies any business can implement, and these can certainly help to spread the name of your company and get noticed by consumers and other market trends.
Public Relations Campaign Development
Every successful marketing strategy begins with strategic campaign development. Public relations, like any other marketing strategy, should result in measurable (and profitable) results. Public relations campaigns rely on the following basic tenets: research, understanding target audiences, pushing the right message, identifying the opinion leaderships in the target market, communicating with your audience using various media, and using these principles to build your target market awareness.
Public Speaking Training and Preparation
Honing your skills to master public speaking is integral, but it requires more than just practice. For business professionals, it's critical to learn what you're good at and what your limits are, as well as take advantage of opportunities that are right in front of you. Experts highlight that one of the best ways to hone these skills is through public speaking training, especially if you are an entrepreneur.
Media buying is the process of buying and managing the purchase of airtime on various media outlets. Media buyers assess the demand, supply, and value of advertising inventory, and formulate a plan for buying inventory on a single medium or across multiple media. In-depth advertising campaigns can be quite an expansive undertaking. Research, creative analysis, analysis of competitors, analysis of existing plans, and lucrative plans for media outlets can all take eons of time. However, if you don’t have the background and interest, this can be one of the most daunting endeavors of all marketing ventures. To get the most benefit out of these services, consider hiring an experienced agency that can streamline the process for your business.