Big bank benefits with community bank feel.
Synovus Bank wanted an advertising campaign to communicate their "down-home" banking style with the convenience and technology of a big bank. Unlike the bigger, impersonal banks around the corner, Synovus knows you, knows your banking needs and greets you by first name when you walk in.
RLS Group partnered with Synovus to develop the community bank brand and focus on developing advertising campaigns for selling personalized bank services and innovative investment products to targeted customers and new prospects.
The results? One CD product promotion netted $24 million in customer investment!
Advertise your brand and get recognized with RLS Group!