WELCOME TO RLS GROUP ADVERTISING AND MARKETING AGENCY

Full-Service Advertising & Marketing Agency

Your customers are bombarded with information, tethered to their mobile devices like oxygen. How do you reach them? It’s the same game but the rules of have changed on how to effectively connect your brand message in a meaningful way to engage customers. RLS Group is a full-service advertising & marketing agency located in Jacksonville, Florida that will help you reach your market to deliver measurable results. Every brand has a story to tell. Let us help you tell yours through integrated marketing communications, content marketing, website design, branding, SEO, social media, mobile advertising and public relations.

Let's talk about your project - 904-616-1542.


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RLS Group

RLS Group is a full-service advertising agency located in Jacksonville, Florida offering marketing, communications, Web site design, public relations solutions, direct mail experts, video production, broadcast, trade show, social media, and mobile application design and development..
RLS Group
RLS Group1 week ago
3 Reasons Your Business Needs a Marketing Agency
Trying to figure out whether you should hire an agency or an in-house team? Find out why an agency might be your best choice.
By Dan ScalcoFounder and director of growth, Digitalux@DanScalco

As your business grows, you'll eventually need to think about how the marketing will be handled. It can be a tough and often confusing decision-hire an agency or an in-house team? Based on experience, especially if you're a small business owner, you should consider hiring an agency. Here's why...

1) You don't need to on-board, train, and manage an agency.
One of the most time consuming aspects of hiring a new employee is the process of bringing them into your company and having them understand their role. Some businesses spend months on the training process alone. Even after all that is done, you'll still need to spend time managing the employee and making sure they stay on task. With an agency, it's a whole other relationship. There is no on-boarding, training, or managing to deal with on your end (they won't even take up any office space) because that is handled internally by the agency's management team. This frees you up to do what you do best-run your business.

2) You'll save a lot of money.
One of the first questions business owners ask when trying to determine whether to hire an agency or an in-house team is, "What's the price difference?" You might be surprised to hear that an agency, overtime, will be much less expensive. Here's how:

You won't need to pay payroll taxes since they are an independent contractor.
You won't need to pay benefits/healthcare costs.
You won't have to pay for any of the expensive tools that are needed to properly run and track a marketing campaign.
If you're thinking that those are just minor expenses, you will also want to take into account that to get the experience and expertise of an agency you would need to hire premium employees. Here's the average salaries for key marketing roles...

Marketing Manager-$120,000 per year
Social Media Manager-$50,000 per year
SEO Manager-$60,000 per year
On the flip side, a marketing company may only charge your small business anywhere from $4,000 to $10,000 per month (estimated) depending on your needs.

3) You'll have access to a team of experts.
Right now, the job market is doing very well. That's great news for those looking for a job but not-so-great news for those who are hiring. Why? Competition is fierce and companies are willing to pay big bucks to retain top talent. If you're looking to hire an expert to manage your marketing campaigns, you'll need the budget to back it up. However, if you decide to hire an agency, you won't just have access to one expert, you'll have access to a team of experts. The number one benefit to hiring a marketing agency is that they have worked on similar campaigns in the past. This means they know what works and what doesn't especially if they work with clients in the same industry as yours.

Wrapping up...
If hiring an agency is something you're interested in, be sure to do your due diligence. You'll want to make sure you know what questions to ask and what to look for in a digital marketing company to find the right one for your business.
RLS Group
RLS Group4 weeks ago
If you like cars, this is the one to go to. Great speakers and sessions on the future of auto marketing.
RLS Group
RLS Group1 month ago
3D immersive painting is here. Check this out!
How do we apply this to advertising products & services?
RLS Group
Tilt Brush: Painting from a new perspective
Tilt Brush lets you paint in 3D space with virtual reality. Unleash your creativity with three-dimensional brush strokes, stars, light, and even fire. Your r...
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RLS Group
RLS Group2 months ago
Proud of our 15-year partnership with this client sharing their message in Florida and around the globe. Thank You! Florida Baptist Convention
RLS Group
Florida Baptist Convention
Thank You! Florida led the entire #SBC in Cooperative Program giving in 2017. Be the Spark! #reachflorida #reachtheworld

THE WORK


INTEGRATED MARKETING COMMUNICATIONS

Your brand now lives in several different worlds! RLS Group will help you leverage all elements of the communications mix to win new business and customers.

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BRANDING

Does your current brand message convey your values, strengths, passions and purpose? Your brand is your most valuable fixed asset and requires careful crafting and periodic re-evaluation of its effectiveness.

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PUBLIC RELATIONS

Effective Public Relations is a communications process, strategic in nature, designed to attract and build mutually-beneficial relationships. Are you sending out positive vibes to your audience?

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WEB / SOCIAL MEDIA

Reluctant to start tweeting or posting your company’s accomplishments to Facebook? Time to get started in social media! RLS will help you integrate it with an informative and dynamic website.

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FEATURED PROJECTS

  • digital-marketing- RLS Group advertising and marketing agency
  • direct-mail
  • Hope Haven logo redesign by RLS Group advertising agency
  • mobile applications designed and developed by rls group advertising and marketing agency jacksonville florida

Content Marketing


3 Tips to Create Your Content Marketing Calendar

For content marketing to be effective it needs to be done consistently. Download our 3 Tips to Create Your Content Marketing Calendar now.

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What People Are Saying


Rob and Jill both worked a number of different campaigns for us. They were excellent to work with, took the time to know us and what we are all about, to say I would recommend them goes without saying! They worked tirelessly on a number of projects, while maintaining the “personal touch.” It is an honor to recommend Rob and Jill Storey and the RLS family.

- Terri Wiseman, Florida School for the Deaf and Blind

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