Digital Marketing - leverage all digital channels
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, text messaging and mobile apps.
RLS Group Digital Marketing Services:
Digital Marketing Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to rank higher in search engine results pages (SERP). SEO is an ongoing process requiring updates of content, keywords, and website design. RLS recommends monthly updates and monitoring of websites to maintain SEO.
The creation and promotion of content for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound marketing uses content about your product or service and delivers it to prospective customers through web-based channels such as blog posts, articles published in online publications, and social media.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Driving traffic to your website by bidding on website search terms. An ad appears with the successful bid and there is a charge each time your ad is clicked. Google AdWords and Bing are the two most used PPC services.
Social Media Advertising
Facebook and Instagram advertising are predominant platforms for social media advertising. Ads and messaging can be delivered to a specific demographi.
Email marketing is an effective way to communicate offers, new product announcements, events and discount programs to a cultivated list of prospects. New target lists can also be purchased using a detailed set of demographics.
RLS Group designs creative banner ads and are able to deliver targeted banner advertisements across all device platforms - mobile, smartphone, tablet and desktop.
Display Ads Using IP Targeting
We match physical addresses to IP addresses with extreme precision with our offline data capabilities and patented one-to-one marketing technology.Display ads are served to prospective buyers on their web browsers.