Best Times for Social Media Marketing

Social Media Marketing

Highest User Engagement Time for Facebook

Social media can be one of the best ways to promote and grow your business. Effective online marketing communications requires perfect timing to deliver your message to the target audience.

People use Facebook at work and at home, logging in with their desktop computers and mobile devices.  The amount of interaction depends on your followers.

People ask us: What time is the best time to post to Facebook?

The best posting times depend on the trends of your particular audience. Monitor the peak times of engagement  for your particular audience and stick to that schedule. Here are the current trends for user engagement on Facebook:

Best Times:

• Wednesday at 3:00pm
• Saturdays & Sundays at 12:00pm – 1:00pm
• Thursday and Fridays at 1:00pm – 4:00pm

The worst times to post content on Facebook are weekends before 8:00am and after 8:00pm

Social Media Marketing: Best Times to Post on Other Platforms

When you’re looking to up your social media marketing game, there are a few things you’ll need to take into consideration. You’ll want to carefully consider what type of content you’ll be providing for your audience, how often you will be updating your profiles, and which network will best suit your business needs.

But have you considered when to post your best social media content?

You might think that the times of day when you publish social media messages don’t matter as much as the messages themselves. However, this isn’t necessarily true because different time periods attract different types of users. For example, if you’re targeting teens and young adults, evening hours will yield much better results than mid-day or early morning. And if you’re trying to reach a more professional audience who use business accounts at work, posting before 9 am or after 5 pm is best.

Using this information, we have also compiled a list of the most popular social network’s best and worst times for engagement.

This chart shows when each major social platform is at its most active:

Twitter: As seen above, tweets with the highest engagement usually happen between 5-6 pm, which makes sense because people are winding down from work and starting to check their feeds. But after hours (8-10 pm) may be even better since more users might see your tweet who fit your target audience thanks to their friends retweeting it.

Saturday and Sunday, at 10 am and after 9 pm, are also great times to tweet.

Pinterest: Pinterest is a unique platform because its users tend to be career women who are often busy working, so they might not check their feeds as frequently as other social networkers do – especially outside of business hours. Posting between 8-9 am may yield better results since people are still checking their newsfeeds before starting work for the day, but avoid late-night postings unless you’re targeting that specific niche.

LinkedIn: LinkedIn users are professionals, so the best time to post on LinkedIn is during business hours (9-5 pm). After hours, you’ll still reach a large audience since many people will be checking their feeds before bed. However, avoid posting too late at night or your message might go unread until the next day.

Instagram: Instagram is the youngest social platform – and also the fastest growing. As more teens and young adults begin to use it, posting during business hours might be more effective than night hours (8-10 pm). However, avoid late-night postings because that audience isn’t on Instagram like they are on other platforms, especially Pinterest or Snapchat.

TikTok: TikTok is a new platform that allows you to share up to 10-second videos. So, it’s best to post several times a day since this audience is very engaged with this social media platform. Here are examples of the best time to post videos according to Influencer Marketing Hub: 

• Monday: 6 am, 10 am, 10 pm.
• Tuesday: 2 am, 4 am, 9 am.
• Wednesday: 7 am, 8 am, 11 pm.
• Thursday: 9 am, 12 am, 7 pm.
• Friday: 5 am, 1 pm, 3 pm.
• Saturday: 11 am, 7 pm, 8 pm.
• Sunday: 7 am, 8 am, 4 pm

The best time to post for social media marketing will vary depending on your target audience and which platform you’re using. However, there are certain hours of the day that seem to be better for engagement than others. If this is something you want help with, let us know! Our team of experts can create a stellar SEO or social media marketing plan tailored specifically to your business needs. Which marketing strategy do you think would work well for your social media posts?