Email marketing has to be mobile-friendly to be effective as mobile access to the web and email has surpassed desktop.
In a recent user study performed by Litmus, the majority of email opens happen on mobile devices. Email marketers have now adopted mobile-friendly formats for email design.
Since last April’s decision by Google to penalize non mobile-friendly websites, brands have migrated to responsive websites. As mobile-friendly web content has become the norm, the consumer is now expecting to view content on mobile platforms as well as desktop. Any brand that doesn’t provide compelling user experiences on both risks alienating their prospects and customers.
Is your marketing communications mobile-friendly? Call RLS Group at 904.342.6479 for mobile-friendly email design.