Essentials of Display Advertising for Digital Marketing
Display advertising is one of the most effective ways to reach your target audience. It allows you to show your ads on websites, apps, and other digital platforms. In this article, we will discuss the essentials of display advertising and its benefits.
Why Display Ads?
There are many reasons why display ads are so effective. First, they can be targeted very precisely to your audience. Second, they’re often seen as more “socially engaged” than other advertising formats. This means that people tend to interact with them more – sometimes even becoming customers as a result! Finally, display ads typically have shorter stints on the web (compared to other forms of advertising), which makes them easier and cheaper to execute.
The Basics of Display Advertising
Display advertising is an ad format in which you display your ad on a website, app, or other digital platform. Ads in this format are typically seen as more “socially engaged” than other forms of advertising. This means that people tend to interact with them more – sometimes even becoming customers as a result!
There are two main types of display advertising: banner and video ads. Banner ads are the most common type and consist of small banners that appear on websites or apps. Video ads are similar to banner ads but they feature short clips instead of banners.
The Benefits of Display Advertising
Display advertising is one of the most effective ways to reach your target audience. Here are some of its main benefits:
Targeting: Display ads can be targeted very precisely to your audience. This means that you can reach only those people who are likely interested in what you have to offer.
Engagement: Display ads are often seen as more “socially engaged” than other forms of advertising. This means that people tend to interact with them more – sometimes even becoming customers as a result!
Spur Conversion: Display advertising is often thought of as a way to spur conversion, or the act of turning a visitor into a customer. Studies have shown that display advertising can be very effective at doing this – even more so than other forms of marketing!
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The Disadvantages of Display Advertising
Like all forms of advertising, there are some disadvantages to displaying your ad on websites and apps. Here are three main ones:
Cost: Display ads tend to be more expensive than other types of ads. This is because they require more design and programming expertise to create well- executed campaigns.
Circulation: Banner and video ads typically only appear for a short period of time – usually around 30 seconds. This means that they can quickly be missed by your target audience, and may not have the same impact as longer-running ads.
Quality: Display advertising can sometimes be lower quality than other forms of advertising. This is because it is usually designed to stand out more – which often results in less refined graphics and layouts.
There are also a few general guidelines you should follow when displaying your ad on websites and apps:
Make Sure the Ad is Properly Optimized for Display: Ads that are not optimised for display will usually be seen as spam, and may lead to less engagement from your audience. Make sure all text, images, videos, etc. are placed in the correct location and size – without going overboard!
Ads that are not optimised for display will usually be seen as spam, and may lead to less engagement from your audience. Make sure all text, images, videos, etc. are placed in the correct location and size – without going overboard!
Keep it Short: Banner ads should be no longer than 350 pixels wide, and video ads should be no longer than 120 seconds. This will keep your ad from cluttering up the page, and ensure that it is seen by as many people as possible.
Use Clear Graphics: Advertisements that use complicated or blurry graphics will usually be less effective. Keep your ad easy to understand and follow the basic guidelines of design, so that your audience can quickly understand what is being advertised.
So remember: When displaying your advertisement on a website or app, make sure it is properly optimised for display, keeps its length short, and uses clear graphics in order to be seen as effectively as possible!
Now that you know everything about display ads, the next step is to choose a suitable ad platform and a stellar local digital marketing agency to create your campaign. Contact RLS Group today at (904) 342-6479 to discover where your business can receive maximum exposure and visibility in front of valuable new leads.