Display advertising is one of the oldest forms of advertising, and it remains one of the most effective. Despite the rise of digital marketing, display advertising online continues to play a major role in online marketing campaigns. Here are five reasons why display advertising should be a part of your digital marketing strategy.
Display advertising sometimes referred to as banner ads, is a form of online marketing whereby businesses promote their products or services through images and text. Display advertisements are often placed on websites across the web to attract customers. By increasing brand awareness and site engagement, companies can create leads for future growth.
Display ads can be viewed in several different ways:
Publishers integrate banners into their website’s content. Depending on the type of advertisement and agreement with the advertiser, publishers may share revenue generated from display ads. Banners take up a certain amount of screen space across a website and users can view them when visiting pages such as articles or homepages.
The banner’s location is determined by the site owner; usually, they are placed in locations that will generate the most engagement, such as sidebars or near headlines. The user does not necessarily need to click for it to be considered an impression. Some sites use “banner blindness” tactics to influence users, such as fading out banners or inserting text over them so they blend in with copy.
Display ads can appear anywhere on a website. This includes the top, side, or bottom banner space. Some websites and social media platforms, like LinkedIn and Twitter, also allow businesses to post display ads within their news feed. A business can place several different types of ads on a website:
Banner ads — These are the most common type of display advertisements used online. A banner is an image or animation that changes often and moves across the screen as you scroll down a page. It is just one popular example of display advertising.
Skyscraper ads — Also known as vertical ads, skyscraper-style banners promote products or services by appearing alongside search engine results or just below an article.
Interstitial ads — This type of ad appears upon entry to a site and covers the rest of the window until closed by the customer. They typically appear between articles or just after a video.
They can also appear on social media platforms, such as Facebook and Instagram, in the form of promoted posts.
Benefits of Display Advertising
Display advertising provides many benefits for businesses. Here are five key benefits:
1. Increased brand awareness
One of the main benefits of display advertising is that it increases brand awareness. When potential customers see your advertisement, they will be more likely to remember your brand and what you offer. As a result, you can generate more leads and sales.
2. Increased site engagement
When customers see your banner ad, they may be intrigued and click on it to learn more about your product or service. This increases site engagement, which can lead to more conversions and sales.
3. Targeted reach
Display advertising allows you to target specific customers based on their interests and demographics. You can target audiences by age, gender, location, and more. This allows you to connect with your target customer base in a meaningful way.
4. Appropriate for many products and services
From e-commerce sites to small businesses, just about any business can benefit from display advertising campaigns. You can even purchase banner ads in bulk to increase brand awareness and site engagement at the lowest possible cost per click (CPC) .
5. Easy to use
Ease of use is one of the major benefits of display advertising because it’s so easy to create an ad online through many platforms such as LinkedIn or Google AdWords. You can then promote that ad simply by clicking “start.” You don’t need knowledge in advertising or digital marketing strategies either — all you need is a product or service to promote.
In addition to the benefits of online advertising, one of the best features is its flexibility. There are several different display advertising targeting options available for businesses that want to promote their products or services online.
For example, you can place banner ads on specific websites using site targeting or where those customers go most often using placement targeting. You also have the option to target a defined audience based on their interests and demographics with interest category and exclusion targeting.
With the right display advertising networks, you can even target your competitors’ customers by choosing to advertise only against people who have visited similar sites before. This means that you can avoid wasting time and money promoting your product or service to everyone if it’s not relevant to them. You also won’t miss out on potential customers who may want to buy your products or services.
Display Ad Networks
There are many different types of display advertising platforms available as well to help you create banner ads and promote them across the web.
If you want to advertise on social media sites, Facebook Ads is a great place to start because it allows you to choose from a variety of ad types, including custom audiences to improve your targeting strategy. You can then go further with advanced options such as location services, conversion tracking, and much more. Facebook Ads also offers detailed reporting features to help you understand how your campaign is performing at any time.
Google AdWords is another option that’s easy for beginners. Google Ads has an extensive network for advertisers, so chances are good that your target customers will see your ads if they’re searching for keywords related to your business.
You can easily set up an ad with Google Ads through their self-serve network, and you only pay for each click your ad receives, which makes it easy to budget. You also have access to Google Analytics which shows detailed information about the clicks your ads are receiving.
Social media advertising is another option available if you want to reach potential customers on social media sites. Platforms such as Facebook, Twitter, or LinkedIn allow you to target your audience based on their interests so they’ll see the ads most relevant to them.
Amazon Sponsored Products allows sellers of sporting goods, fashion apparel, electronics, and more — anyone selling products on Amazon — to promote their products at the top of the search results page above organic listings. You can also choose to promote your products based on customers’ search history, and what they’re buying or viewing.
Display advertising is a great way to reach potential customers and build brand awareness at the same time. It can also help you increase traffic to your website or drive conversions directly from your ads, making it an integral part of any digital marketing strategy. Display advertising simply gives you more options than other types of online advertising such as pay-per-click (PPC) ads on search engines like Google and Bing. And, because display ads are everywhere — including social media sites — it makes sense for businesses big and small to use them in their digital marketing strategies. These ads simply get more eyeballs than other types of internet advertising making it easier for marketers and advertisers to get involved and start creating banner ads today.
Why Display Ads Have Staying Power
Display ads provide many significant benefits for online businesses, especially in the digital marketing world where content marketing and SEO are kings. From increased brand awareness and site engagement to targeted reach, there are just so many benefits to display advertising it’s no wonder why companies continue to use them. By incorporating display advertising into your business’ campaign, you’ll see an increase in sales and customer loyalty too.
Do you want to know more about how display advertising can help improve your digital marketing strategy to promote your business? Please feel free to contact us today.