RESPONSIVE WEB DESIGN: MOVING INTO MOBILE
A Guide to Making Your Website Mobile Friendly
You’ve probably heard a lot recently about Responsive Web Design. Why? Because on April 21, 2015 Google decided that if you don’t have a site that can be viewed on a mobile device your search results could suffer significantly.
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Here’s the official statement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google Webmaster Central Blog
This means that Google cares that your site is mobile friendly and that strongly factors in your SEO ranking.
Responsive Website Design (RWD) allows websites to be built so they are displayed for the best user experience from desktops down to smart phones. This is all done by advanced site coding that senses what device the site is being viewed on then scales the graphics and re-arranges the layout so that it can be easily read on any mobile device- no magnifying glass or thumb/index finger “expand” gestures needed.
Get Ready for Mobile. In January 2014, for the first time, people spent more time accessing the internet on their phones than they did on PCs!