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Smart marketing for smartphones— why mobile marketing matters

Mobile is becoming one of the most important channels in the marketer’s arsenal, not only because of the opportunities that exist today but also because of its expected potential over the next few years with the widespread adoption of smartphones.

The mobile marketplace
Let’s begin with the way consumers are interacting with mobile devices today and how their behavior is likely to evolve over time. We’ll look at what some companies are doing to tap into these emerging opportunities and examine best practices and successful strategies for creating engaging mobile experiences.

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