Mr. Peanut and Planters – Branding Evolution
Contributing author: HEATHER TAYLOR Branding Evolution: Mr. Peanut Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That’s the full name for Mr. Peanut, by the way, and while most fans of the Planters branding icon may be unfamiliar with his formal name, his unforgettable fashion sense is what sets him apart from all the other […]
Branding
From big companies to non-profits to products, creating a brand is a delicate, often time-consuming process.