It is and always has been the KISS principle…keep it simple, stupid!
On the Web, simplicity is not as obvious as you would think. Websites need to follow best usability practices in order to make the user experience as seamless as possible.
Simplicity means to avoid cluttering your website or adding useless information that your users do not need. Most Web users will tell you that they scan page content instead of reading everything on the website page. It’s important to use bullet points and illustrations when describing your product or service.
Just because you think something needs to be on your website doesn’t mean it actually does. Your website serves your customer, not you…please remember that.
For a complete evaluation of your website effectiveness, please call RLS Group at 904-342-6479!