Super Bowl XXXIX

Production and management of Super Bowl XXXIX pre-game performance of "America the Beautiful" with Alicia Keyes. 150 children from The Florida School for the Deaf and the Blind appeared right before kickoff.  View NFL site

RLS Group marketing and PR responsibilities included:

• Event planning, coordination, & execution with Super Bowl production team:
  • NFL
  • FOX Broadcasting
  • Don Mischer Productions
  • Rickey Minor, music director
• National press contact for appearances on ESPN "Cold Pizza", Access Hollywood, CBS, NBC, ABC networks
• Local/State media contact and public relations
• Global Public Relations and Web marketing