New Social App Just Hit 1 Million Users Here’s a social app to watch! While the social media platform has been around since 2015, it’s popularity surged in the past week as more than a million people subscribed to this once obscure app. CREDIT: Getty Images It’s been a rough couple of weeks for Snapchat, but there’s a new–or rather resurging–social platform gunning to compete with it (and with Facebook and Instagram while it’s at it). Vero, which is a photo, video, music, and recommendation sharing site similar to Instagram, has racked up more than a million subscribers, and–despite the site being around since 2015–most of those subscribers just joined this past week. What is it that makes this site so popular? Well, a couple of nostalgia factors for the early days of social media and frustration with Instagram’s algorithm have aligned to give this site its recent boost. So much so, in fact, that Vero hasn’t been able to handle the site traffic! Want to learn more about social media marketing? Check out RLS Group. By Amanda Pressner Kreuser
Social Media Marketing Highest User Engagement Time for Facebook Social media can be one of the best ways to promote and grow your business. Effective online marketing communications requires perfect timing to deliver your message to the target audience. Highest User Engagement Times On Facebook People use Facebook at work and at home, logging in with their desktop computers and mobile devices. The amount of interaction depends on your followers. People ask us: What time is the best time to post to Facebook? The best posting times depend on the trends of your particular audience. Monitor the peak times of engagement for your particular audience and stick to that schedule. Here are the current trends for user engagement on Facebook: Best Times: Wednesday at 3:00pm Saturdays & Sundays at 12:00pm – 1:00pm Thursday and Fridays at 1:00pm – 4:00pm The worst times to post content on Facebook are weekends before 8:00am and after 8:00pm
Social Media Metrics Has Facebook finally hit a plateau in number of logins? Social Media Metrics Facebook still dominates social media logins at 64% but as of 3rd quarter 2015, it saw a drop of 2%. Social media is a vital part of a marketing campaign. Need help with social media messaging and strategy? Let RLS Group help in your social media marketing. Call us today at 904-342-6479!
2014 is going to be a killer year for Social Media and Small Business. Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content.