Digital Marketing –
leverage all digital channels

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, text messaging and mobile apps.

RLS Group provides:

  • Company website
  • Blog and article posts
  • Ebooks and whitepapers
  • Video content
  • Interactive tools
  • Social media channels (Facebook, Twitter, LinkedIn, Instagram)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and E-books
  • Mobile applications

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to rank higher in search engine results pages (SERP). SEO is an ongoing process requiring updates of content, keywords, and website design. RLS recommends monthly updates and monitoring of websites to maintain SEO.

Content Marketing

The creation and promotion of content for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing uses content about your product or service and delivers it to prospective customers  through web-based channels such as blog posts, articles published in online publications, and social media.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

Driving traffic to your website by bidding on website search terms. An ad appears with the successful bid and there is a charge each  time your ad is clicked. Google AdWords and Bing are the two most used PPC services.

Social Media Advertising

Facebook and Instagram advertising are predominant platforms for social media advertising. Ads and messaging can be delivered to a specific demographic.

Email Marketing

Email marketing is an effective way to communicate offers, new product announcements, events and discount programs to a cultivated list of prospects. New target lists can also be purchased using a detailed set of demographics.

Banner Ads

RLS Group designs creative banner ads and are able to  deliver targeted banner advertisements across all device platforms – mobile, smartphone, tablet and desktop.

IP Targeting

We match physical addresses to IP addresses with extreme precision with our offline data onboarding capabilities and patented one-to-one marketing technology. Banner ads are served to prospective buyers on their web browsers.

How can we help? //]]>