NEWSWhen the Southeast regional pizza restaurant, The Loop Pizza Grill approached RLS Group about designing a catchy, fun way to build up their Facebook fan base, we came up with the lighthearted, Pizza Personality quiz.
The custom-developed application designed to run within the popular Facebook framework, leads the user through a series of personality questions designed to lead them to their ultimate pizza personality. The series of questions uses some fun correlations of personality traits to pizza ingredients to lead users on their quest. The popular application is also designed to be easily shared within the user's network of friends. Future plans for the Pizza Personality Facebook application include linking it to special coupon offers in The Loop's restaurants throughout Florida, Georgia, and North Carolina. The Loop Pizza Grill has five company-owned restaurants in the Jacksonville, Florida area and 16 franchised locations in Georgia and North Carolina. Eighty-five units are under construction and/or development to be opened during the next five years in the Southeast. Future franchisees or hosts will include multi-unit developers, college campuses (the unit at Duke University currently has the largest sales volume) and locations managed and/or franchised by contract companies. View Pizza Personality page screenshot View full Pizza Personality Facebook application (requires Facebook account) |
